A Very Wise Investment

Listen in on a conversation I had with “Tom”, who sells life insurance.

Robin: “Tom, what is the average commission you earn on any one of your products?”
Tom: “I average around $1,500.”
Robin: “What is your closing ratio, Tom? In other words, how many sales do you make out of every ten people you talk with, given that they’re qualified prospects?”
Tom: “I close at least 3 in ten. Three will buy.”
Robin: “And that’s in two to three appointments. Now, Tom, if you spent Twelve Hours straight with twenty qualified people in the same room and over lunch and dinner, how many would become your customers?”
Tom: “Probably eight of them.”
Robin: “That’s 8 X $1,500 = $12,000. Let’s be conservative and halve that to $6,000. Would you pay me $500 to put you in that room with those 20 people for 12 straight hours, Tom?”
Tom: “Of course I would – I’d be crazy not to!”
Robin: “OK Tom. Here’s what I will do for you. In addition to putting more than 20 people in the room, I will advertise you on 55 websites for a month, and in the workbooks of all those people, and give you six minutes in front of the room, all for just $500. All you do is become one of our Sponsors for $500. Each of the people attending has paid $500 to be in the room and they are all qualified prospects for you.”

Sponsorship is a very smart way to grow your business, as long as you’re reaching your target audience. Piggyback on credibility and status of the event / person / organization you’re sponsoring. Look at the lifetime value of just one client. See how you can reach other markets by sponsoring events in a different city.

For more information on how you can sponsor our Joint Venture Bootcamps, contact our DollarMakers General Manager, Jim Kennedy at 905.858.9194.

To reach the Mommy Market, contact the Marketing Director for the DollarMakers Mom Comes Home Campaign, Michelle Bacani-Lim at 1.877.855.5609.

Note: Limited space available and we have specific parameters and requirements to be met by Sponsors.

Robin J. Elliott www.DollarMakers.com