Ask For the JV Tools You Need
You’ve heard the old story about the two woodsmen chopping down trees. One asked the other, “Tom, you’re always resting and taking it easy, while I slave away like a lunatic, yet you chop down twice the amount of trees I do. What’s your secret? “Easy”, replied the productive lumberjack. “I stop regularly to sharpen my axe!”
When evaluating any Joint Venture, always ask for the tools you need to facilitate the JV. For example, if you are triangulating a JV between a car lube shop and a detailing service, where the detailing service gets sold to customers using the lube service, the lube shop needs marketing tools from the detailing service in order to sell car detailing. Gift Certificates, samples, reports, CD’s, DVD’s, seminars – whatever sales and marketing materials are required, should be available. Also templates, sign-up sheets, instructions, MOU’s, order forms, etc. You need the right tools to do the job.
It’s amazing what is available to you, if you only ask. When I approached a company in Idaho for a JV to sell their business opportunities in Canada, they provided me everything I needed, including trade show booths, brochures, samples, flyers, support – whatever I needed to succeed. It makes it easier when you have the right tools. And if the application is somewhat unique, industry specific or unusual, the tools should be created specially for you. In the true Joint Venture spirit, it’s a win/ win and a great return on investment for both parties. Especially when upselling or bundling.
Over the last while, Members of the DollarMakers Joint Venture Forum asked for better tools to describe our services and options to people who are not familiar with Joint Ventures (98% of small to medium sized businesses that is). One of our Members rose to the occasion and JV’d with me to produce a phenomenal DVD, which goes above and beyond the call of duty to really describe and illustrate JV’s in detail. Entertaining, informative and including many useful additions, value-added tools and features – all on one, affordable DVD. See it here. Everybody wins when the right tools are made available.
When evaluating any Joint Venture, always ask for the tools you need to facilitate the JV. For example, if you are triangulating a JV between a car lube shop and a detailing service, where the detailing service gets sold to customers using the lube service, the lube shop needs marketing tools from the detailing service in order to sell car detailing. Gift Certificates, samples, reports, CD’s, DVD’s, seminars – whatever sales and marketing materials are required, should be available. Also templates, sign-up sheets, instructions, MOU’s, order forms, etc. You need the right tools to do the job.
It’s amazing what is available to you, if you only ask. When I approached a company in Idaho for a JV to sell their business opportunities in Canada, they provided me everything I needed, including trade show booths, brochures, samples, flyers, support – whatever I needed to succeed. It makes it easier when you have the right tools. And if the application is somewhat unique, industry specific or unusual, the tools should be created specially for you. In the true Joint Venture spirit, it’s a win/ win and a great return on investment for both parties. Especially when upselling or bundling.
Over the last while, Members of the DollarMakers Joint Venture Forum asked for better tools to describe our services and options to people who are not familiar with Joint Ventures (98% of small to medium sized businesses that is). One of our Members rose to the occasion and JV’d with me to produce a phenomenal DVD, which goes above and beyond the call of duty to really describe and illustrate JV’s in detail. Entertaining, informative and including many useful additions, value-added tools and features – all on one, affordable DVD. See it here. Everybody wins when the right tools are made available.
Robin J. Elliott www.DolarMakers.com
posted by Robin J. Elliott at
12:57 PM
