Go Big or Go Home
Many entrepreneurs and Joint Venture Brokers are caught in the trap of stealing one grape at a time, rather than dealing with the owner of the vineyard. They work hard on one deal at a time and then waste a lot of time waiting to see what will happen, while they tread water and run on the spot. (And Spot hates that.) They seem to have forgotten that sales is a numbers game, and that closing ratios are real. It’s time to unleash the power of the Excessive Sowing.
There is a Biblical parable that tells of seeds that were erratically scattered, some falling on the road and consequently eaten by birds, some falling on rock and consequently unable to take root, and some falling on thorns, which choked the seed and the worms ate them. It was, according to the parable, only the seeds that fell on good soil and were able to germinate, producing a crop thirty, sixty, or even a hundredfold, of what had been sown. We would do well to remember that parable. Especially in today’s world, where people are inundated with millions of choices and options.
I once consulted to a realtor who wanted to increase her sales. She told me that she sent out 200 postcards every three months and that it worked well for her. I asked her why she didn’t send them out every month. She replied that she hadn’t yet tried that. So we started sending them out every moneth. Sales increased. Then we doubled the amount that we sent out to 400 postcards. Sales increased. Then we started sending out 800 postcards. More sales! Then we sent them out every week insteade of every month. Another increase! Sales stopped increasing when we got to 1,500 postcards per week (the Law of Diminishing Returns) so I advised the realtor to sell this postcard sending business to other realtors. We started with our own city, and soon she was offering the service nationwide. She made far more money from selling her postcard sendiong business than she ever made selling houses.
How much money do you want? How badly do you want it? Sow excessively, madly, abundantly and consistently. Don’t steal a grape – grab a vinyard. Run multiple Joint Ventures at the same time. Do it all with no cost or risk. Go crazy! Double what you do, then redouble it. As yourself the right questions: “How can I reach ten times this amount of people at no cost? How can I quadruple my sales? With whom can I Joint Venture? What resources can I borrow?” Go big or go home. Think big. Expect success. And mix only with other wild farmers who believe in abundance. Read "The Tipping Point".
Robin J. Elliott www.dollarmakers.com
There is a Biblical parable that tells of seeds that were erratically scattered, some falling on the road and consequently eaten by birds, some falling on rock and consequently unable to take root, and some falling on thorns, which choked the seed and the worms ate them. It was, according to the parable, only the seeds that fell on good soil and were able to germinate, producing a crop thirty, sixty, or even a hundredfold, of what had been sown. We would do well to remember that parable. Especially in today’s world, where people are inundated with millions of choices and options.
I once consulted to a realtor who wanted to increase her sales. She told me that she sent out 200 postcards every three months and that it worked well for her. I asked her why she didn’t send them out every month. She replied that she hadn’t yet tried that. So we started sending them out every moneth. Sales increased. Then we doubled the amount that we sent out to 400 postcards. Sales increased. Then we started sending out 800 postcards. More sales! Then we sent them out every week insteade of every month. Another increase! Sales stopped increasing when we got to 1,500 postcards per week (the Law of Diminishing Returns) so I advised the realtor to sell this postcard sending business to other realtors. We started with our own city, and soon she was offering the service nationwide. She made far more money from selling her postcard sendiong business than she ever made selling houses.
How much money do you want? How badly do you want it? Sow excessively, madly, abundantly and consistently. Don’t steal a grape – grab a vinyard. Run multiple Joint Ventures at the same time. Do it all with no cost or risk. Go crazy! Double what you do, then redouble it. As yourself the right questions: “How can I reach ten times this amount of people at no cost? How can I quadruple my sales? With whom can I Joint Venture? What resources can I borrow?” Go big or go home. Think big. Expect success. And mix only with other wild farmers who believe in abundance. Read "The Tipping Point".
Robin J. Elliott www.dollarmakers.com
posted by Robin J. Elliott at
2:10 PM
