Why Sponsorships Work
We all know that third party endorsements work well. Instead of advertising, think about sponsoring events and individuals that can bring you a far larger return on investment that any advertising ever could. Look for specific, focused endorsement, a system to promote your product and service, commitment and measurability. Long term sponsorships work very well compared to once-off, shot-in-the-dark sponsorships.
Instead of spending $1 on each of 100 random suspects, spend $10 on each of ten carefully selected, ideal prospects. Get promoted on a regular basis by someone whom they respect and trust. Be the automatic choice, top-of-mind, go-to person - something that would cost millions in conventional advertising, for pennies on the dollar.
Sponsorship, when properly done, is a far better investment than networking, advertising or direct mail. See the real life example below.
Robin J. Elliott www.DollarMakers.com
Robin J. Elliott's flights are fully sponsored bySandra Dindayal Manbodh, a Travel Consultant with TRAVELONLY.Her address is 415 Oakdale Rd suite 224 Toronto M3N 1W7 Tel 647-724-5296
Robin highly recommends her services and he uses her for all his personal travel arrangements as well.
posted by Robin J. Elliott at
9:25 AM
