Seeing Beyond the Obvious

This should really be titled, “Seeing Beyond the Oblivious” because so many entrepreneurs are blinded by cashflow, ego, and short-term thinking. When you are involved in a transaction, it is often a “Vending Machine Transaction” – you pay and you get exactly what you pay for, sometimes a little less. Or you’re nickeled and dimed, upsold and sucker punched with hidden costs. This is the domain of the mindless business owner who can’t think past his next rent check. Like the restaurant owner in Vancouver who screamed at me for using his washroom without buying some of his weak coffee. He made sure I would never return.

Smart entrepreneurs have what I call a “Joint Venture Mindset”. They look for the big picture. They see beyond the obvious. They understand the back end. They know that a good, satisfying, initial transaction can lead to multiple sales, referrals and other deals. They seek to add massive, unprecedented value to every communication, transaction, and contact, and they do it at no cost because they understand joint ventures. They believe that good relationships result in reciprocity and goodwill that makes people rich. They love what they do and believe in their products and services. They go the extra mile. And they reap what they sow.

Farmers understand that it takes time to reap. They understand that one seed can result in massive returns. They know that nurturing is part of the deal. We should consider this approach when we’re conducting our business. Tom decides to buy a hammer at the local hardware store. He walks in, slaps down his money and walks out with a hammer. Vending machine transaction.

What could happen instead? Tom walks into the hardware store. He fills out a form with his particulars to earn a massage and yoga class for his wife, kickboxing lessons for his son and a ballet class for his daughter. He walks out of the store with gifts for his family and a hammer and a warm, fuzzy feeling. He tells his friends. He comes back. The storeowner puts him on the mailing list, offers him specials on his birthday and anniversary and send him gifts for his whole family on their birthdays, too. And the gifts, massages, classes and lessons don’t cost the store one a cent. His newsletter doesn’t cost him a cent either. And he gets paid a regular monthly income from any business resulting from the classes, newsletter and gifts, all 100% profit. THAT is what is obvious to someone with a Joint Venture Mindset. Learn more at http://www.nomoneynorisk.net/

Robin J. Elliott www.DollarMakers.net