Dollarmakers.com BLOG

Saturday, August 19, 2006

The Best You Can Do For Your Business

Marketing guru Jay Abraham has made billions of dollars for his clients. He charges $5,000 per hour and I have learnt from him since the early nineties. Here is what Jay has to say about JV’s. Haw asked by an interviewer, “If I was to ask you what is the single most important thing that somebody can do in their business right now to utilize their power to create more profits, what would it be?”

Jay replied, “Of all the methods, the techniques, the money-making lessons I ever taught, the most universal recommendation I give anybody is, ‘Figure out who else in your marketplace already has a very, very strong relationship with the same prospect, the same type of individual you’re trying to reach, and engineer a strategic alliance, a JOINT VENTURE, an endorsement, some kind of collaborative approach where they, in essence, introduce you enthusiastically and positively to their marketplace.’
“That will save you tens of hundreds or thousands of dollars in money that will save you time, it gives you instant credibility, it gives you instant access. We have grown BILLIONS OF DOLLARS of our clients PROFITS through that device in I think hundreds of different industries. It a universal principle and it shortcuts almost all the negatives of competition, of building a business, of growing your business. It Works for ANYBODY. There’s always somebody: a competitor, a company that sells a product or service that’s parallel to yours, something people buy before or after, a newspaper, a trade publication, a service provider, a market influence – somebody who’s already got access to, and the trust of, the same market you want to reach. Find out who they are, who multiple they’s are, get them to collaborate with you and YOU CAN OWN THE WORLD.”
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