Dollarmakers.com BLOG

Monday, July 10, 2006

Change

The majority of people don’t like change. So when we go to the fair or watch a parade, we see pretty much the same as we did last year and the year before that. We are creatures of habit. We like things to stay the same. Now I think that some things should stay the same, like commitment, values, integrity, high morals, and standards and commitment. But have you noticed that the most successful businesses are constantly changing, improving, upgrading and updating, adding value and adjusting to meet the needs of the consumer and the marketplace?

Change and adapt or die. Innovate or slide into oblivion. The only constant in life is change. If we keep on doing what we’ve always done, we WON’T get what we’ve always got – we will go backwards. Change the rules, but maintain your ambition and passion. Get rid of the deadwood, but don’t be disloyal. By all means make mistakes, but don’t repeat them. Because business continues to change at an ever-increasing rate, it is imperative that we change. But in conventional business, change can be very expensive. Renovations, new inventory, and changes in technology can destroy your cashflow – damned if you do, damned if you don’t. A double bind.

The answer to change is flexibility and the freedom and ability to change as fast, or faster, than your competitors are. Mean and lean. The best way to accomplish this ability is to become a Joint Venture Broker. As a JV Broker, you can participate in and benefit from multiple industries and businesses simultaneously. You can get in and out fast, with no cost or risk to you, by leveraging existing resources. No investment necessary. No geographic, political, financial, or demographic boundaries or barriers. Only unlimited opportunity. And JV’s take very little time to put in place. Most entrepreneurs work in a tollbooth. JV Brokers OWN the tollbooths.

Yes, you don’t have to risk the farm or your RRSP /401K savings. You don’t have to lie awake at night or open tomorrow’s newspaper in a stat of fear and trembling. You can walk away from anything. You don’t have to work like a demon and neglect your family. You can enjoy business and enjoy your life. While others work to make you money and create multiple streams of passive income for you, you can sip a martini and watch the History Channel – because risk and hard work is history for Joint Venture Brokers. And you can learn how to do this for peanuts. Find out how here: www.dollarmakers.com It's what we do – we make dollars.

Robin J. Elliott www.dollarmakers.com

“I Don’t Understand”

This was written to support a good friend who was discouraged when his excellent teaching was pronounced “selfish, arrogant and unrealistic” by an altruistic, collectivist bureaucrat.

If you’re an idealist, a visionary, self disciplined and driven, you have probably heard the words, “I don’t understand” more times than you would like to remember. You can make something ridiculously simple, yet you will still find people suggesting you “simplify” the idea even more. You suggest they read a book and they whine because “it’s a thick book”, but if you added all the TV programs, People Magazines, romance novels and sports pages they slobber over, it’s not about volume at all. Be not discouraged. This is to remind you that you’re right on track.

Yes. If you don’t have people whimpering that they don’t understand, that “You’ll upset people”, that you’re unrealistic, abrasive, money mad and / or rebellious, you’re a wimp. Hate mail is a compliment to winners. When the mystics attack you, you’re on target. When you have dunces announce that your laughably uncomplicated idea “doesn’t make sense” and you get asked to repeat it for the twentieth time, you’re doing the right thing. There are only three things to remember in order to maintain your perspective and sanity: IQ, Excuses and Pareto.

First of all, the average IQ is 100. Most people are simply too stupid to understand you. They’re so conditioned and confused that they will never comprehend what you’re teaching. Their frame of reference is so limited and stifled that they think no further than the next cigarette, football game or makeup counter. My Dad used to say, “You can’t make a silk purse from a sow’s ear.” You can’t make people smart. They get it or they don’t get it. When I present a seminar, my benchmark is the few people in the room with whom I would like to do business. If they like and understand my message, I’ve done my job.

Secondly, people will make excuses to avoid the fact that they have no ambition, guts, or self-esteem. “That ‘Atlas Shrugged’ book is far too big to read – I don’t have the time”. BS – you have 24 hours a day, just like me. You’re just threatened. Turn Jerry Springer off and learn to read, buddy. “I don’t understand – you need to explain that again” – I have news for you, moron – you will never understand, because if you did it would mean that you have to take responsibility for your miserable life and your future.

And thirdly, we know that Vilfredo Pareto explained the “vital few and trivial many” – 20% of people produce 80% of the results. I humbly submit that he was a generous optimist. Try 95 – 5. OK, let’s be nice – 10% of people are worth your time, at best. Sure, you can offer your pearls to the whole world, but only 10% will grab the ball and run with it. The swine will trample and waste them. You have to kiss 95 frogs to find a prince. Get some wart medicine and get used to it. The tall trees catch the wind and the top of the ladder is never crowded. If you want to be a tall tree, learn to love the wind. Embrace it as evidence that you’re winning. Let’s be very selective, very realistic, and very protective of our time and resources. Invest in the 10% of people who take responsibility, have brains, and are motivated and honest.

By all means, put your quest on the fast track by remembering this. Forget about political correctness, trying to please all the people all of the time and adjusting your sails to accommodate the brain dead. Compromise leads to mediocrity. Mediocrity is a cancer that will undermine you success, slow you down and hurt your mission. Be strong and courageous. If you're honest an your motive is pure, by all means tell the truth and set some people free. When the going gets tough, you get tougher and more determined. Surround yourself with winners, and fight on.

Robin J. Elliott www.DollarMakers.com

What a Smart Man!

I have to tell you about a really smart man I met recently. If anyone understands leverage, positioning and momentum, he does. And I think we can all learn a few lessons from my interaction with him.

Reputation / Credibility:
He was introduced to me by someone for whom I have the greatest respect and admiration, and I was told that that they had known one another for 18 years. He did everything he said he would do, attended my seminar, showed up on time, joined the JV Forum and has attends every Bootcamp. He’s never late for meetings and always well prepared. He returns calls and e-mails promptly.

Business Concept:
He bases his business on many years of success and experience, offering a product that can be used by the vast majority of adults who definitely know that they need it. Wide demographic who wants and needs what he sells. Great margins. Clearly communicated message. Backed by solid research and proof.

Strategy:
Business opportunity format where the person buying the bizop actually makes money, unlike many other scams. No selling required, piggyback on large retailers. Full support and he gets you in the door. Best of all, he is riding on the wave of thousands of saddened MLM’ers who had their business closed down but still believe fervently in their product – (the same as his, but his is better!) they can now join him and get a really good deal in a real business for a change. And his affordable product offer has massive added value as well.

Big Picture
His big picture is enormous – an exciting vision based on real distribution, real, increasing need and a win/ win deal.

Barriers to Entry
Laughable – easily affordable – under $15,000 – and no selling or guessing required.

Here is someone who has thought through his business, used his experience, and put together a very compelling offer. It’s nice to see that there are still ethical, smart entrepreneurs out there who have something worthwhile to offer people who are serious about success. For more information on this opportunity, e-mail me.

Robin J. Elliott www.DollarMakers.com

The Power of Perception

I wish everyone wore one of those Italian charm bracelets that enable you to choose the charms and simply clip them on. When I was sitting next to one of our Joint Venture Forum Members and reading her charm bracelet in Toronto the other day, I saw Mother Mary and “I Love Polar Bears”, so I asked her about her faith and the significance of the polar bear on her charm bracelet. A very interesting conversation ensued, in which I got to know her at a deeper level. When I got to the airport to fly home, I went to a booth selling these charm bracelets and bought a bunch for my daughter. It was interesting deciding which charms to buy her, (it took me a full hour) and also very interesting to see what charms are available, including “I Hate Men”, “Support Our Troops”, “Las Vegas”, “Daddy’s Girl”, “I Love My Man” (Note – not one reference to ‘Husband’), “Quilting”, pictures of dogs and cats, birthstones, cartoons, colleges, flags, music… you name it!

Bill Bernbach said, "Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being." The more you know about someone, the more effectively you can communicate with them, help them, understand them, and love them. We’re always looking for tells and clues and information about the people we want to know better, and open-ended questions work very well. What books do they read? What are their religious beliefs? A charm bracelet could tell you a lot in a short amount of time. A website could tell you a lot, too, but not as much personal information. The charm bracelet is about who they really are, whereas a website (as opposed to a Blog or a Vlog) tells you what they want you to think about them.

We can also learn a lot from the words that people use. When you hear, “I will try” (TRY= To Relive Yesterday’s Failures), “I’ll do my best” “I can’t guarantee anything” or excuses, you know you’re talking to a non-starter. When you hear, “Let’s make it happen”, “Whatever it takes”, “It’s as good as done”, “Piece of cake” and “You can count on me”, you’re talking to an Eagle. Read that bumper sticker. Take note of the charms on her bracelet. Don’t talk about yourself but learn about others to see if you are even interested in working with them. Information, properly applied, is power. Perception is reality. Make sure you know who the person is behind the mask.

Here’s an interesting project. Visit this webpage and choose 20 charms for yourself. You might learn something about your own values, expectations, beliefs, and aspirations. And if you want to find over 400 top Joint Venture Partners, join the DollarMakers Joint Venture Forum: Click here.

Robin J. Elliott www.dollarmakers.com