Dollarmakers.com BLOG

Friday, May 12, 2006

Serious Warning for Entrepreneurs

WARNING! You are losing money every day!

That’s a disconcerting allegation, isn’t it? It’s true, though. Why are we in business? To sell our products and services? NO. We’re in business to make the maximum after tax profit. Is it important to focus on profit margin, volume and leverage? Of course it is. And that’s why at least 20% of the revenues of the large, Fortune 500 companies, come from Joint Ventures. Yet less than 1% of small and medium sized businesses understands and uses Joint Ventures. Joint Ventures allow us to focus on the bottom line instead of our products and services.

You can radically increase your profits, with no cost or risk, and very little additional time, by using JV’s. JV’s allow us to leverage existing resources and piggyback on other peoples’ distribution, advertising, underutilized assets, reputation, credit, access, products and services. All at no risk or cost. And the income from JV’s goes straight to your bottom line. We’ve all heard of Other Peoples’ Money. Now it’s time to use Other Peoples’ Resources. In fact, you don’t even need a business to do effective JV’s and create multiple streams of passive income. Spread your income (and therefore your risk) across multiple industries and geographic areas. All it takes is a mind shift from “I want” to “What do you need?”

Imagine a doctor who calls his patients and spams them with e-mail, offering a special deal on Hip Replacements, “This week only”. And when you get to his consulting room he takes your time telling you how smart he is. We laugh at that, because it’s ridiculous. Almost as ridiculous as when we waddle into a “Business Networking Meeting” thrusting our business card at people and broadcasting our “Elevator Speech”, trying to sell people our products and services. A small percentage might actually end up buying from you, but wouldn’t it be better if you could do business with everyone in the room, without selling anything? That’s exactly what a Joint Venture Broker does. And it works!

Your doctor doesn’t regale you with stories about all his successes and his qualifications. He examines you, asks you many questions, and points you in the direction of a solution, whether it is surgery, drugs, or orthotics for your shoes. And you gratefully scamper off to solve your problem. He doesn’t have to sell or persuade you. And he makes money. That’s what a JV Broker does. Bill has a problem, so the Broker links Bill up with Jim, who has the solution, and Jim pays the Broker a substantial commission for the business. The Broker solves problems, links people up, and creates those streams of regular income. It takes very little time and effort and one can remove the risk and cost. It can be as involved and diverse or as simple as you like.

How much business have you referred in the past, without being paid for it? This goes beyond knowing ABOUT JV’s – it’s about actually using ironclad, proven systems and JV technology to create a very attractive financial situation. And of course, your own business sales can grow exponentially, overnight, when you adopt this powerful and liberating mindset. Direct business to others and take a percentage at 100% margin to you. Link supply and demand. Become a kind of “Toll gate” on the money highway. Put the deal in play and get paid every time a transaction takes place. Set up money machine systems internationally and benefit from every new fad and trend without any investment or overhead. Get involved with multiple products and services at the same time. Cross sell, cross promote and leverage everything: That is the power of Joint Ventures. Real money, real world, real fast. Every resource you need is already available to you!

For more information on how you can benefit from Joint Ventures, as well as complimentary downloads, Podcasts, articles and more, visit www.DollarMakers.com

Robin J. Elliott

Seeing Beyond the Obvious

This should really be titled, “Seeing Beyond the Oblivious” because so many entrepreneurs are blinded by cashflow, ego, and short-term thinking. When you are involved in a transaction, it is often a “Vending Machine Transaction” – you pay and you get exactly what you pay for, sometimes a little less. Or you’re nickeled and dimed, upsold and sucker punched with hidden costs. This is the domain of the mindless business owner who can’t think past his next rent check. Like the restaurant owner in Vancouver who screamed at me for using his washroom without buying some of his weak coffee. He made sure I would never return.

Smart entrepreneurs have what I call a “Joint Venture Mindset”. They look for the big picture. They see beyond the obvious. They understand the back end. They know that a good, satisfying, initial transaction can lead to multiple sales, referrals and other deals. They seek to add massive, unprecedented value to every communication, transaction, and contact, and they do it at no cost because they understand joint ventures. They believe that good relationships result in reciprocity and goodwill that makes people rich. They love what they do and believe in their products and services. They go the extra mile. And they reap what they sow.

Farmers understand that it takes time to reap. They understand that one seed can result in massive returns. They know that nurturing is part of the deal. We should consider this approach when we’re conducting our business. Tom decides to buy a hammer at the local hardware store. He walks in, slaps down his money and walks out with a hammer. Vending machine transaction.

What could happen instead? Tom walks into the hardware store. He fills out a form with his particulars to earn a massage and yoga class for his wife, kickboxing lessons for his son and a ballet class for his daughter. He walks out of the store with gifts for his family and a hammer and a warm, fuzzy feeling. He tells his friends. He comes back. The storeowner puts him on the mailing list, offers him specials on his birthday and anniversary and send him gifts for his whole family on their birthdays, too. And the gifts, massages, classes and lessons don’t cost the store one a cent. His newsletter doesn’t cost him a cent either. And he gets paid a regular monthly income from any business resulting from the classes, newsletter and gifts, all 100% profit. THAT is what is obvious to someone with a Joint Venture Mindset. Learn more at http://www.nomoneynorisk.net/
Robin J. Elliott www.DollarMakers.net

Return on Investment

When you are proposing to spend any resources, time, money, and energy on anything, you naturally consider the return on your investment. If you have a cash flow crunch, you probably look for a fast return and instant gratification. Therefore, your return on investment will need to be short term. However, ideally, you should consider the big picture.

The reason why it is so important to consider the return on your investment is not just to justify the investment itself, but to CREATE the ideal and optimal return. When someone tells me, “If I can just break even…”, that’s exactly what he will do. He will get and create what he expects – no more and no less. When we consider the exponential potential return on an investment through the utilization and implementation of creative, effective, and practical Joint Ventures, however, we open up our subconscious minds and start creating that return. Our beliefs, expectations and understanding of the links and benefits, the collaborations and alliances that can grow from every transaction, determine the choices we make. In addition, those very choices will create the return.

If you look at a transaction as a sterile, isolated island, you automatically neuter and contain it. If you see it as a seed, as a catalyst to atomic growth, you liberate it, leverage it and release a viral expansion that only a Joint Venture mindset perceives and creates. I’m not talking about pie in the sky positive thinking; I’m talking about the ironclad, proven JV technologies and systems that we teach and practice every single day. Practical, win/win Joint Ventures are the result of understanding value and profit. In order to make these happen, we have to get out of bed. In a talk that I presented at the Doubletree in Toronto yesterday, I told my audience that buying a program, and putting it under the bed does not make you rich – it doesn’t emanate money rays and make you wealthy by osmosis – you have to WORK. You have to take decisive, confident action.

Understand the return on your investment, elaborate of the possibilities, create systems, invest, and then take action. This simple approach will double and quadruple your return.

Robin J. Elliott www.DollarMakers.com www.NoMoneyNoRisk.com
Attend our Joint Venture Broker Bootcamp June 3rd in Toronto and change your life.