Dollarmakers.com BLOG

Sunday, August 06, 2006

The Sign of great Leader

A Steel Fist in an Iron Glove.

"The foolish think the Eagle weak
And easy to bring to heel
The Eagle's wings are silken
But its claws are made of steel"
~ Sidney Sheldon


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Ask For the JV Tools You Need

You’ve heard the old story about the two woodsmen chopping down trees. One asked the other, “Tom, you’re always resting and taking it easy, while I slave away like a lunatic, yet you chop down twice the amount of trees I do. What’s your secret? “Easy”, replied the productive lumberjack. “I stop regularly to sharpen my axe!”

When evaluating any Joint Venture, always ask for the tools you need to facilitate the JV. For example, if you are triangulating a JV between a car lube shop and a detailing service, where the detailing service gets sold to customers using the lube service, the lube shop needs marketing tools from the detailing service in order to sell car detailing. Gift Certificates, samples, reports, CD’s, DVD’s, seminars – whatever sales and marketing materials are required, should be available. Also templates, sign-up sheets, instructions, MOU’s, order forms, etc. You need the right tools to do the job.

It’s amazing what is available to you, if you only ask. When I approached a company in Idaho for a JV to sell their business opportunities in Canada, they provided me everything I needed, including trade show booths, brochures, samples, flyers, support – whatever I needed to succeed. It makes it easier when you have the right tools. And if the application is somewhat unique, industry specific or unusual, the tools should be created specially for you. In the true Joint Venture spirit, it’s a win/ win and a great return on investment for both parties. Especially when upselling or bundling.

Over the last while, Members of the DollarMakers Joint Venture Forum asked for better tools to describe our services and options to people who are not familiar with Joint Ventures (98% of small to medium sized businesses that is). One of our Members rose to the occasion and JV’d with me to produce a phenomenal DVD, which goes above and beyond the call of duty to really describe and illustrate JV’s in detail. Entertaining, informative and including many useful additions, value-added tools and features – all on one, affordable DVD. See it here. Everybody wins when the right tools are made available.
Robin J. Elliott www.DolarMakers.com

Wasting Time is Wasting Life

Try this for one week and you’ll change your life. Make a chart with columns, each column representing a specific activity, for example “Going to the Washroom”, “Driving Car”, “Watching TV”, “Internet”, “Email”, “Selling”, “Appointments” be as specific as possible. Then divide each column by 24 for 24 hours per day. Each hour, list your activity in the appropriate time block. At the end of the day, total the columns. You might find that you spent 3 hours driving, 2 hours on e-mail, one hour eating, 2 hours TV, one hour in an appointment, two hours with your kids, whatever. Add as much detail as you can. By the end f the week, you will have a clear overview of how you spent your life / time over the past week.

You can then get smart and start evaluating the return on investment from all those time expenditures, the quality of the people you spent time with, the value that you received from those activities and choices, and on and on. The more you evaluate and interpret your choices, activities, time allocation and the return on investment, the more you ask yourself, “Did this activity take me closer to my objectives? Did this choice help me achieve my goals? Was this time expenditure aligned with my values and mission statement? Does this person help me or hurt me? What better alternative could I substitute for this time block?” the better you get.

Being slightly obsessive compulsive, I do this all the time. Do I need to brush my teeth six times a day? I think not. Save time. Was this person a loser or a winner? Loser? No more appointments with him. Upgrade, improve, clear out the trash. Is this relationship producing results? No? Remove, delete. Is this activity working? Yes? Spend more time on it. Accentuate the positive. Remove the negative. Do I participate in this club, group, service club, fraternity or church because it adds massive value to my life or because it’s a tedious and boring habit? I resigned from a fraternity, a networking group, and a service club, which gave me massive added time.

Be objective, get your emotions out of the way, and most of all, remember that when you resign from any club, you will be attacked. No “Thank you for all you have contributed” – no – they will simply ignore you or attack you. Don’t be surprised – it’s the old Group Dynamics at work. They can’t help it. Just close that book and move on. And if you’re wading through a boring book just because you started it, or because it’s uncomfortable to end it, or a movie or a conversation or relationship or a visit, have the guts to close it, stop it and walk away. It will pay off big time. Family and friends are more important than strangers and when you do business with friends you're really optimizing your time - see photo.

When you squander your time, you’re wasting your life. And your life, I’m sorry to remind you, is running out. You have less of it left than you may think. Enjoy it. Optimize your time. Make the best of what you have left. The same goes for your business. Throw out the tired old networking and advertising and cold calling and put your business and relationships on steroids through the power of Joint Ventures, the biggest time saver ever discovered. It’s time to excel. It’s your time. It’s your life. Enjoy it.

Robin J. Elliott www.dollarmakers.com www.jvwisdom.com