Dollarmakers.com BLOG

Saturday, January 06, 2007

A Walk by the River - a few Interesting Analogies.

This morning I took a walk along the Coquitlam River. After the wild storms last night, a lot of trees were blown down and the river level was higher than usual, with ice and snow patches all over – a beautiful scene. As I wandered through the beautiful forest, squirrels rushed about and the odd dog smiled and greeted me as he led his worker past me.

Watching the rushing river, I realized that when one chooses a Joint Venture Partner, you want to choose fast flowing rivers, so that you don’t get stuck in the eddies and rocks along the way. Strong, successful partners are like deeper, strong rivers that push any debris out of the way and move you quickly along the JV process. They don’t get distracted and they’re focused, unlike the wide, shallow rivers that are sluggish. When you jump into a strong water current, it carries you along with – minimum effort. You don’t have to encourage, motivate and remind the river to move ahead.

A listless river is like a JV partner who is financially tight – a dangerous alliance. Look for clues – they ask if a call is long distance, they count every penny, avoid travel, and steer clear of anything that costs anything. Look for generous, free, successful partners – they’re the fast flowing rivers that will make cash flow into your bank account.

When I walked along the paths that had snow and ice patches, I simply walked in the footsteps of previous hikers as it’s less likely that one will slip and easier to navigate. Find successful JV mentors to model – if you do what they do, you’ll get what they get. Walk in the footsteps of successful entrepreneurs – don’t second-guess them and try in your ignorance to reinvent the wheel.

However, the most valuable insight I had this morning was on the way to the river. I walked past a house where the only tree in the yard had been blown down in last night’s storm, and it had a child’s swing attached to it. The distraught family was hovering aimlessly around their only tree. Twenty meters away were thousands of enormous trees – this is, after all, Beautiful British Columbia, a rain forest with the most beautiful forests and nature I have ever seen. But the family only had one, and it had been blown down.

Many people who are new to Joint Ventures look into the barrel of their own private resources – their time, contact, money, credit, associates, products, services, experience and skills, and see very little. They say, “I don’t have time, money, connections, experience – how could I possibly do JV’s?” Whet they are saying is that they haven’t understood the principles of JV’s and that is that you don’t need any resources in your barrel. You don’t have to scrape the bottom of the proverbial barrel. Everything you need is already out there. Like the family whose only tree feel down – there are millions of trees out there, but while they focus on what they don’t have in their own back yard, they miss out on the fact that they live right next door to a forest! You can go hitch your little swing to any one of a hundred trees and have much more fun.

Entrepreneurs who are selfishly focused on their own businesses, their own limited resources and their own ego, are dismally out of step with the Joint Venture world of abundant wealth. You make MUCH more money (try 100% profit) when you help OTHER people and forget about your own products, services and business. JV Brokers link supply and demand – not their own supply – someone else’s – let someone else carry the inventory, invest the time, take the risks, run the sales team – are you a sucker for punishment or just pain dumb? Try this little exercise to get you over this huge intellectual hump – pretend you’re in prison with access to a phone and the internet. The only way you can make money is by linking people up OUTSIDE of the correction center fences. Pretend you’re not a coach or car salesman, just a prisoner with a few brain cells, using Joint Ventures to get rich. That way, you can turn streams of passive income in multiple rushing torrents of wealth. Perhaps I should start talking with incarcerated felons about JV’s. Maybe we should lock a few entrepreneurs up in jail for a while to help them see the light…

Robin J. Elliott www.DollarMakers.com